Celebrity Makeup Collaborations

The latest with new makeup launches and celebrity collaborations. 

Lots of things has happened in the year 2020 and although there has been delays, here are some of the highlights of the year which include makeup launches, collaborations and social justice initiatives. 

The internet is the new way that consumers look for products to buy online. 

These influencers show that there is an audience of followers who are interested in the statement associated with the brands they follow. 

Companies are seeing the benefit of having a direct to consumer product that speaks to the values of a group who is concerned with transparency and authenticy.

How influencer beauty lines became as big as celebrity collections

Every major beauty influencer or YouTuber is launching his or her own line of beauty tools, cosmetics, skincare

These influencer-helmed beauty brands.

Celebrities launch makeup and skin care brands.

Celebrities who've launched their own makeup collections.

Top beauty brands created by celebrities, makeup artists, and influencers.

Patrick Starr One/Size Sephora Launch 2020

Visionary Collection Reveal

Lets look at Youtube influencers. To start we have Patrick Starr who recently started a cosmetics company with Sephora called One Size which features makeup remover cleansing wipes along with eyeshadow palette, eyeliner, and lipgloss. His mission is to show the world that makeup should be all inclusive for all. 

https://www.onesizebeauty.com/ The investment team behind Patrick Starr is Luxury Brand Partners which develops and nurtures prestige artist-driven beauty brands, with a focus on innovation and a passion for the creative mind.

YouTube star and makeup guru Patrick Starrr has launched his own global cosmetics brand, One/Size, under Luxury Brand Partners.

Selena Gomez Rare Beauty Launch 2020

Selena Gomez's Guide to the Perfect Cat Eye 

Next is Selena Gomez who has started her own cosmetics company called Rare Beauty. https://www.rarebeauty.com/ with sales of complexion products funds will go to helping those with mental health issues. 

Selena Gomez Launches Rare Beauty Makeup Line to Support Mental Health. The celebrity has released 48 shades of foundation, plus concealer, lip balm, lip cream, lip blush, eyeliner, brow pencil, primer, setting mist, makeup brushes, sponges and blot and glow touchup kit.

Trending: Celebrity Makeup Launches and Album Releases

Jackie Aina Lifestyle Self-Care Launch 2020

FORVR Mood Brand Launch

Makeup artist and beauty influencer Jackie Aina recently started her own lifestyle brand company called Forvr Mood. In her first release which is Candles, Skincare, Fragrance. https://forvrmood.com/

Aina's new lifestyle brand with her co-founder and fiancé Denis Asamoah. Forvr Mood's goal is to provide comfort amid chaos.

Jackie Aina is a Nigerian-American beauty YouTuber. She advocates for visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.

After teaming on makeup collaborations with Anastasia Beverly Hills and Too Faced, beauty influencer Jackie Aina is branching out into her own brand.

Nikki Tutorials Makeup Launch 2020

NikkieTutorials x BEAUTY BAY REVEAL

Nikkie de Jager, better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger. She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.

NikkieTutorials launches limited-edition collab with BeautyBay. colorful eye-shadow palette featuring 20 pressed pigment shades mattes, shimmer, and duo chromes.

Beauty Bay Limited operates an online portal for cosmetic products. The Company offers makeup, skincare, bath and body, haircare, gifts, and other accessories. Beauty Bay serves customers worldwide.

Dragun Beauty Makeup Launch Liquid Lipsticks 2020

All About Dragun Beauty Reveal

Dragun Beauty is a groundbreaking cosmetics brand inspired by Nikita Dragun’s engaging, elevating  empowering story of growth, glamour  grounded. All about partnering with beauty lovers to unleash your inner Diva

Nikita Dragun is a Belgian-born American YouTuber, make-up artist, and model. https://dragunbeauty.com/

DragunGlass matte liquid lipsticks empowers beauty lovers of all skin tones to color correct, brighten and transform.

Rihanna - Fenty Skin Launch 2020

Rihanna Morning Fenty Skin Routine

The launch of these skincare products has opened up more inclusive to include men. Clean products are packed with skin-loving ingredients to solve real skincare problems. 

Fenty skin is here with clean, vegan, gluten-free, cruelty-free  eco-conscious products. Brighten skin, reduce the look of pores, target dark spots. Clean, Vegan, Cruelty-free, Earth-Conscious.

Fenty Beauty is a cosmetics brand launched in September 2017 by Rihanna. Part of LVMH Brands. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation.The original foundation launch included 40 shades, since expanded to 50 complexion shades.


Sephora is a French multinational chain of personal care and beauty stores. Featuring nearly 3,000 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare. Discover the latest in beauty, explore selection of makeup, skin care, fragrance from classic and emerging brands. https://www.sephora.com/

LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, is a French multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris, France. https://www.lvmh.com/

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics Fragrance Inc., is an American chain of beauty stores in the United States, headquartered in Bolingbrook, Illinois.

Morphe Cosmetics offers a complete lineup of cruelty-free makeup and artistry tools that includes brushes, eyeshadow palettes, foundation, concealer, lipstick, highlighter, contour, and Founded in 2008 among the artists and influencers of Los Angeles, Morphe earned its reputation for a bold approach to makeup that honors individuality and self-expression. https://www.morphe.com/collections/morphe-x