Thank you for stopping by my blog. I was inspired to research and share information about beauty trends and makeup innovations due to the changes happening in the cosmetic industry. Each year indie and smaller brands are taking over social media because consumers are interested in a more personalized experience when shopping and buying makeup or skincare products.

Social sites like Pinterest, Twitter, Snapchat, Instagram and Facebook have created what is known as word of mouth marketing where recommendations is top priority for a generation of consumers who are knowledgeable with more options when it comes to how they look. As we age it becomes even more relevant to find brands that are specialized and customized to our particular skin and facial characteristics.

In my own experience I have sensitive skin so it is important for me to choose cosmetic brands that will help me look my best for day to day wear or special occasions without acne breakouts. My goal is to share with you information and resources that I find related to beauty and skincare news as well as my own experiences with various brands of makeup.

I look forward to being a part of a community of beauty bloggers who seek to create healthy images and natural beauty regimens for all types of skin.

Have a wonderful day.