There is all types of makeup brands, cosmetics and skincare lines from all ethnic groups across the world. Mainstream media does not show or represent the many faces of beauty, to include darker complextions. Fortunately youtube is a video sharing platform that offers diversity in the many types of makeup options for women and men of color.
Black Owned Makeup Brands have always been around, it is just that people have not mentioned these brands and then some of these companies are really not owned by a black business.
Here are some videos from youtube with makeup and cosmetic reviews from women of color. What has been found is that although the makeup is for darker skin tones often times the makeup owner is a conglomerate.
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Lupita Nyong'o Lancome - Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices.
Jeffree Star Cosmetics is an American cosmetics company founded by internet personality Jeffree Star. Star claims to have invested his life savings to start the company's makeup line in 2014 with an initial three liquid lipstick colors.The company is estimated to sell US$100 million annually. All products are vegan and cruelty-free. The company is co-owned by Star and his business partner Jeff Cohen
Kylie Cosmetics, LLC is an American cosmetics company founded by media personality Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics.In 2018, Forbes reported the company was valued at $800 million, and in March 2019, valued the company at $900 million. Coty, Inc. bought a 51% controlling stake in the company for $600 million in November 2019.However, in early 2020 Forbes reported - citing documentation from the Coty deal - that Kylie Cosmetics had overvalued itself
Kim Kardashian West's beauty brand KKW is now valued at $1 billion after Coty, Inc., buys a 20 percent stake for $200 million
Jennifer Lopez Is Launching Her Own Beauty Brand JLo Beauty
Alicia Keys to Launch Her Own Beauty Brand. A collaboration between the singer and cosmetics brand E.l.f Beauty, Keys' yet-to-be-named line is scheduled to release sometime in 2021.
Selena Gomez announced launching my own beauty brand and it is called Rare Beauty
The Jaclyn Hill Eyeshadow Palette collaboration with Morphe X Jaclyn Hill
Paris Hilton Skincare: ProD.NA by Paris Hilton is the next-generation of natural skincare products harnessing the power of marine-derived enzymes to delay aging
ONE/SIZE Beauty - Patrick Starrr's New Brand with Sephora
Huda Beauty is a cosmetics line launched in 2013 by Iraqi-American businesswoman and makeup artist, Huda Kattan
NikkieTutorials x BEAUTY BAY Pressed Pigment Palette
Jessica Alba- The Honest Company - On September 9, 2015, the company opened the Honest Beauty brand as a separate entity with its own website and logo. Honest Beauty launched with an 83 element product line (17 skin-care products and a 66-piece makeup range). Its products are derived from botanicals free of parabens, phthalates, petrolatum, sulfates and chemical sunscreens. The launch took place at Trump SoHo in New York. Beginning September 25 of that year, the brand opened a brick and mortar presence in a six-month pop-up retail shop in The Grove. The brand began selling the beauty line at Target in spring 2017.
Haus Laboratories is a vegan and cruelty-free cosmetics brand launched on September 17, 2019, by American singer Lady Gaga. It is the first major beauty line to launch exclusively on Amazon, released in nine countries including the UK, US, France, Japan, and Germany. The first products included lip liner, lip gloss, and liquid-to-powder shimmer. The company's mission is to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention. Haus Laboratories was originally launched in 2012 as a perfume brand, in association with Coty, Inc., an American multinational beauty company founded in 1904 and known for owning several brands. Their first fragrance, Fame, came out in that same year, and the second one, called Eau de Gaga, in 2014.
Christie Brinkley recently launched her first-ever color cosmetics line, Authentic Beauty. Christie Brinkley Authentic Skincare is a breakthrough anti-aging skincare line that works to recapture your skin's youthful appearance while revitalizing and reversing signs of aging. Christie's products are designed to help improve problem skin, and protect against the full spectrum of damaging sun rays
Millie Bobby Brown Launched a Beauty Brand, Florence By Mills Stranger Things actress Millie Bobby Brown launched a skin-care and makeup line aimed at Gen Z, called Florence By Mills
Iman Cosmetics was a US$25-million-a-year business by 2010. It is centered on US$14.99 foundations in 4 formulations and 14 shades, and is among the top-selling foundation brands on Walgreens website. In spring 2012, Iman signed fellow Somali designers Ayaan and Idyl Mohallim, founders of the Mataano fashion company, as brand ambassadors for her cosmetics line. After almost two decades of modeling, Iman started her own cosmetics firm in 1994, focusing on difficult-to-find shades for women. Based on her years of experience mixing her own formulations for make-up artists to use on her, she was closely involved with the final product and also acted as the commercial face of the company.
KORA Organics Founder, Miranda Kerr KORA Organics - Cleanse your skin with our wide range of non-toxic organic beauty products, Miranda KORA Organics products feed your skin with the nutrients
Gwyneth Paltrow - GOOPGLOW Morning Skin Superpowder |-goop Beauty
Flower Beauty by Drew Barrymore
Reference: https://www.womenshealthmag.com/beauty/g32294709/celebrity-beauty-brands/ - https://www.allure.com/gallery/7-black-owned-cosmetic-brands-to-watch
Starting a makeup and skincare line is trending in Hollywood and around the world. It is easier than ever to choose from your favorite singer, musician, actor or social media influencer for indie cosmetics.
B R A N D S M E N T I O N E D :
1. Juvias Place: https://www.juviasplace.com/
2. Beauty Bakerie: https://www.beautybakerie.com/
3. The Crayon Case: https://thecrayoncase.com/
4. Glamazon Beauty Cosmetics: https://www.glamazonbeautycosmetics.com/
5. Beauty Vaulte: https://beautyvaulte.com/
6. MBK Glam Lashes: https://www.mbkglam.com/
7. Amayelle Lashes: https://www.instagram.com/amayelle_mi...
8. Coloured Raine: https://colouredraine.com/
9. AJ Crimson: https://ajcrimson.com/
10. Pat McGrath Labs: https://www.patmcgrath.com/
11. Koyvoca: https://koyvoca.com/
12. Danessa Myricks: https://www.danessamyricksbeauty.com/
13. Prime Beauty: https://primebeautycosmetics.com/
14. Makeup Addiction Cosmetics: https://www.makeupaddictioncosmetics....
15. Isoken Enofe: https://www.isokenenofe.com/
16. Iman Cosmetics: https://imancosmetics.com/
17. The Lip Bar: https://www.thelipbar.com/
18. Mented Cosmetics: https://www.mentedcosmetics.com/
19. Marena Beaute: http://marenabeaute.com/
20. Aeva Beauty: https://tictail.com/aevabeauty
21. Range Beauty: https://www.rangebeauty.com/
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Teyana Taylor new MAC Cosmetics Collection
Here are videos of Latina Owned Makeup beauty Brands
- Reina Rebelde Brow Pomade in Frida
- Araceli Jalisco Palette
- Reina Rebelde Eye Define Liner in Zapatista
- Baddie B Lashes in Saucy
- Alamar Cosmetics Brighten and Bronzed Trío in Fair/Light
- Melt Cosmetics Blush in California Dream
- Melt Cosmetics Highlight in Gold Ore
- Alamar Cosmetics Lip Pencil in Dulce and Coqueta
- Artist couture Lipstick in Power play + censored gloss
Black Owned Makeup Brands have always been around, it is just that people have not mentioned these brands and then some of these companies are really not owned by a black business.
Here are some videos from youtube with makeup and cosmetic reviews from women of color. What has been found is that although the makeup is for darker skin tones often times the makeup owner is a conglomerate.
Here is a list of some of the most popular cosmetics brands that can be found at most drugstores, like walmart, target, riteaid, walgreens, ross for less and other discount retail stores. The most popular online place to find makeup for darker complextions is Amazon.