How AI fuels this skincare startup's product pipeline
As the human body’s largest organ, skin should be properly cared for—using products and ingredients that have been proven to work for specific individuals. That’s the core mission behind Proven Skincare, a new beauty company that has tapped technology to research the best skincare regimen for consumers.
Ming Zhao, Proven’s CEO, co-founded the company while struggling with her own skincare issues.
“The paradox of choice, the confusion that causes this frustrating cycle of trial and error, is too much for most people to bear,” says Zhao on the latest edition of Ad Age’s Marketer’s Brief podcast. “There’s a lot of cycles of buying expensive product, only for it to then sit on somebody’s vanity shelf for months to come.”
Proven, which Zhao calls a “data research and technology-powered skincare line,” collects 40 different factors of information about a person, including gene expression, environment, lifestyle and skin concerns. It then uses artificial intelligence to comb through its database of science papers, consumer testimonials and dermatology expertise to figure out the best ingredients for a person and make product recommendations accordingly.
While the price may seem hefty to some—$145 for a three-product system—Zhao says it’s lower than most products on retailer shelves. And consumers appear willing to shell out for the category. Last year, skincare was one of the biggest sales contributors to the $18.8 billion high-end beauty market, market research firm NPD Group found.
“People care about the fundamentals more now—not just what they see in photos after everything is done, but also after they take their makeup off how their skin looks,” says Zhao.
Professional makeup artist for television, movies and fashion photoshoots have a secret for obtaining flawless looking skin for their clients. It is this spray makeup technique that sets them a world apart from the rest of us. Here are a few things that you may not know about using airbrush makeup systems at home.
Many airbrush makeup kits come fully stocked with primer, foundation, blush, bronzer and moisturizer if you get the starter device kit for beginners.
The advantage of using this beauty tool is that it requires less makeup coverage to achieve the luminous glow that you see on your favorite celebrities. You can find many popular brands on the market with Luminous Air and TEMPTU being some of the most recognizable kits and machines advertised online.
If you do decide to purchase one of these cosmetic equipment and beauty system think of it as an investment because it will require that you take it apart and clean after each use. Plus you will need to learn how to best apply foundation to your skin during the summer months as well as during the winter. There are tutorials on YouTube that show how to use Airbrush Makeup which is helpful for personal and professional usage.
Some of the benefits of using spray makeup is that you can use it for your face and body to cover imperfections such as leg veins, scars, dark circles, age spots skin disorders such as redness from rosacea and discoloration to achieve a more natural looking coverage as a concealer for both men and women.
I think that one of the biggest benefits of using an airbrush makeup device is that it can improve and help you look your best during hot climates and humid weather by providing sweat-resistant makeup coverage.
Check out these affordable professional airbrush makeup systems, kits and machines I found on amazon
What do you think? is spray makeup better or is it worth the effort to use traditional makeup applications? The good news is that with the latest technology and innovation it's possible to use all types of methods for achieving the look you desire for day or evening.
The advantage of using this beauty tool is that it requires less makeup coverage to achieve the luminous glow that you see on your favorite celebrities. You can find many popular brands on the market with Luminous Air and TEMPTU being some of the most recognizable kits and machines advertised online.
If you do decide to purchase one of these cosmetic equipment and beauty system think of it as an investment because it will require that you take it apart and clean after each use. Plus you will need to learn how to best apply foundation to your skin during the summer months as well as during the winter. There are tutorials on YouTube that show how to use Airbrush Makeup which is helpful for personal and professional usage.
I think that one of the biggest benefits of using an airbrush makeup device is that it can improve and help you look your best during hot climates and humid weather by providing sweat-resistant makeup coverage.
Check out these affordable professional airbrush makeup systems, kits and machines I found on amazon
Aeroblend Airbrush Makeup Personal Starter Kit - Professional Cosmetic Airbrush Makeup System - DARK Foundation - Color Match Guarantee - Full 1-Year Warranty
Art of Air Professional Airbrush Cosmetic Makeup System/Fair to Medium Shades 6pc Foundation Set with Blush, Bronzer, Shimmer and Primer Makeup Airbrush Kit
Belloccio Professional Beauty Airbrush Cosmetic Makeup System with 4 Medium Shades of Foundation in 1/4 Ounce Bottles - Kit Includes Blush, Bronzer and Highlighter and 3 Bonus Items and a Video Link
Art of Air Professional Airbrush Cosmetic Makeup System/Fair to Medium Shades 6pc Foundation Set with Blush, Bronzer, Shimmer and Primer Makeup Airbrush Kit
Belloccio Professional Beauty Airbrush Cosmetic Makeup System with 4 Medium Shades of Foundation in 1/4 Ounce Bottles - Kit Includes Blush, Bronzer and Highlighter and 3 Bonus Items and a Video Link
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BROWS: - Reina Rebelde Brow Paint | Frita EYES: - Araceli Beauty Azteca Eyes Eyeshadow Palette .. - Araceli Beauty Ojitos Perfecto Eyeliner | Black - Sweet Street Eyeliner - Flutter and Love Lashes | Luna FACE: - Beauty Creations Pore filling primer - Beauty Creations Matte Primer Spray- Beauty Creations Sponge Uoma Beauty Say What Foundation “T2” -Fenty Beauty Pro Filter Concealer “495-490”
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Reference: https://www.elle.com/beauty/makeup-skin-care/a33532257/megan-thee-stallion-revlon-brand-ambassador/
https://www.elle.com/beauty/makeup-skin-care/a33622526/supreme-pat-mcgrath-collaboration/
https://www.harpersbazaar.com/beauty/skin-care/a28931347/tracee-ellis-ross-pattern-beauty-hair-products-review/